Maybe You’re Not Sad Enough for Wim Hof

Photo by Tobias Oetiker on Unsplash

I don’t know if you’ve noticed, but everybody who’s anybody starts their day by plunging themselves into a body of freezing cold water.

“Any other challenge today is going to be less intense than sitting in this thing for 90 seconds,” said BrewDog’s founder James Watt, about his morning ice-bath habit. Given his recent challenges (staff mutiny, a tarnished brand, damaged personal reputation…