Maybe You’re Not Sad Enough for Wim Hof
I don’t know if you’ve noticed, but everybody who’s anybody starts their day by plunging themselves into a body of freezing cold water.
“Any other challenge today is going to be less intense than sitting in this thing for 90 seconds,” said BrewDog’s founder James Watt, about his morning ice-bath habit. Given his recent challenges (staff mutiny, a tarnished brand, damaged personal reputation etc., etc.), that’s some claim.
And for those times when a bog-standard bath or a dip in the nearest river just won’t cut it, a cool (pun intended) $1,199.97 will buy you your very own Ice Barrel, which comes in black or grey: whichever colour more closely matches your soul.
Just don’t let anyone take a picture of you with your head sticking out of the top of your chosen barrel, surrounded by pristine ice cubes. Even the models don’t manage not to look ridiculous: one particular image made me smile so much that it’s now my screensaver.
If you want to go even further than purchasing an Ice Barrel, you can learn to harness “the power of the breath and cold” from The Iceman himself, Wim Hof.
Wim Hof is genuinely incredible. In the unlikely event you haven’t heard of him, he’s a Dutch extreme athlete who’s broken record after record for achieving icy things, such as climbing Mount Kilimanjaro…